Business- Introduction to Marketing & Strategy
Analyze real companies like Apple, Netflix, Trader Joes, & more. Learn best practices for marketing and strategy, branding, pricing, communications, product positioning, & sales growth.Take This Free Course →
Professor Elisabeth O'Quinn, IMBA
Professor O'Quinn has an International MBA from University of North Carolina, with specialization in International Finance & Investments
- Beginner (No experience needed)
- 19 Lessons Online
- No Schedules, Self-Paced
- Detailed Videos & Exercises
- Could Receive Credits Toward Your Degree (Learn How)
This course is designed for Business, Marketing, Entrepreneurship or Communication majors, or anyone interested in improving business acumen. Students learn best practices in business and marketing by analyzing real companies in the market today.
Emphasis is on branding, pricing, communications, market research, strategic management, competitive advantage, market segmentation, the marketing mix, product positioning, and sources of sales growth and value. Students learn ways to determine why some firms perform better than others and applying those lessons to your own work or company.
Sample Lesson List
- How Apple Raises Competitive Barriers
- When Netflix Met Blockbuster
- The Tactics of Successful Branding
- Creating Great Customer Experiences
- …and More! 19 free lessons in total. Get Started →
Learn About Successful Marketing
Start your path on learning to become a marketing executive. Free!
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A Career in Marketing
Marketing is an exciting aspect of business and growth. You'll be tasked with crafting corporate branding, advertising spending, market research and segmentation, and other tasks to grow the brand and reach customers. The following is sample job data on salary and growth from the Bureau of Labor Statistics for jobs withing marketing managment, along with recommendations based on our research.
National Avg. Salary$140,660
Job Growth Rate9.4%
- Creativity Focused
- Good Entry Level Salary
- Growing Industry
- Office Work Environment
Learn About Successful Marketing
Start your path on learning to become a marketing executive. Free!Take The Free Course →
Marketing managers oversee all functions within a company’s marketing department. They may serve as the final decision maker on marketing campaigns, creatives, and initiatives, and they commonly manage individuals in content marketer, SEO, paid advertising, public relations, and user experience design roles.
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Bachelors Degree vs High School Diploma
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Georgetown University Center on Education and the Workforce - Education, Occupation, and Lifetime Earnings Read More →
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