Free Course

Business- Introduction to Marketing & Strategy

Analyze real companies like Apple, Netflix, Trader Joes, & more. Learn best practices for marketing and strategy, branding, pricing, communications, product positioning, & sales growth.

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Course Description

Professor

Professor Elisabeth O'Quinn, IMBA

Professor O'Quinn has an International MBA from University of North Carolina, with specialization in International Finance & Investments

  • Free
  • Beginner (No experience needed)
  • 19 Lessons Online
  • No Schedules, Self-Paced
  • Detailed Videos & Exercises
  • Could Receive Credits Toward Your Degree (Learn How)

This course is designed for Business, Marketing, Entrepreneurship or Communication majors, or anyone interested in improving business acumen. Students learn best practices in business and marketing by analyzing real companies in the market today.

Emphasis is on branding, pricing, communications, market research, strategic management, competitive advantage, market segmentation, the marketing mix, product positioning, and sources of sales growth and value. Students learn ways to determine why some firms perform better than others and applying those lessons to your own work or company.

Sample Lesson List

  • How Apple Raises Competitive Barriers
  • When Netflix Met Blockbuster
  • The Tactics of Successful Branding
  • Creating Great Customer Experiences
  • …and More! 19 free lessons in total. Get Started →

Learn About Successful Marketing

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A Career in Marketing

Marketing is an exciting aspect of business and growth. You'll be tasked with crafting corporate branding, advertising spending, market research and segmentation, and other tasks to grow the brand and reach customers. The following is sample job data on salary and growth from the Bureau of Labor Statistics for jobs withing marketing managment, along with recommendations based on our research.

National Avg. Salary

$140,660

Job Growth Rate

9.4%

Degree Recommended

Bachelor's

Attributes

  • Creativity Focused
  • Good Entry Level Salary
  • Growing Industry
  • Office Work Environment

Learn About Successful Marketing

Start your path on learning to become a marketing executive. Free!

Take The Free Course →

Marketing managers oversee all functions within a company’s marketing department. They may serve as the final decision maker on marketing campaigns, creatives, and initiatives, and they commonly manage individuals in content marketer, SEO, paid advertising, public relations, and user experience design roles.

What Happens When I Complete the Courses?

The more courses you complete, the more units you can potentially receive. Whether you want to take just one course or multiple courses, there are a multitude of options to potentially obtain free college credit nationwide. Get started by creating your free account. Once you pass a course, you’ll then be able to produce a certified transcript. Our courses are accepted directly at participating universities, and are recommended for credit at over 1400 universities nationwide.

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When You Successfully Complete Courses At OnlineDegree.Com, You Could Receive Units Towards Your Degree At Universities Around The Country

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Get The Skills and Training You Need

Jobs are becoming more and more competitive. Technology is changing our world rapidly, and jobs will be required to keep up with that change. Going back to school for a Bachelors or Masters degree can help improve your chances to get your dream career.

Bachelors Degree vs High School Diploma


  • Earn almost $1 million more over median lifetime
  • 74% Higher Median Salary
  • 58% Lower Unemployment
National Center for Education Statistics, Employment and Unemployment Rates by Educational Attainment April 2017 Read More →
Georgetown University Center on Education and the Workforce - Education, Occupation, and Lifetime Earnings Read More →

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Learn to code, skills to be a chef, or how to run marketing for a Fortune 500 company. Our Free courses not only teach you valuable skills, you can be that much closer to getting your degree and the careers you want.

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