How to Become a

Retail Store Manager

The complete career guide to be a Retail Store Manager: salary, job growth, employers, best schools, and education you may need to get started.

Why We Love It

  • $119,460
    Potential Avg. Salary
  • 7.1%
    Job Growth Rate
  • Growing Demand
    Job Outlook
  • Creativity Focused
    Career Attribute

A retail store managers role is to run the day-to-day operations and functions of the particular store.  They are responsible for ensuring that their customers receive excellent customer service as well as monitoring the financial status of the store.

Recommended Schools

What is a Retail Store Manager?

The following responsibilities are common for Retail Store Managers:

  • Recruiting, training and supervising all staff
  • Managing store budgets
  • Assisting customers with any questions or complaints
  • Meeting sales targets by properly motivating staff
  • Ensuring compliance with health and safety regulations

A Day In The Life

Retail store managers are the individuals in charge of the entire store and the employees that work within it.

Throughout their day, they will plan and promote and motivate the daily schedule of employees, interview and hire employees, coordinate scheduling of employees and sometimes disciplining the employees.  They are also responsible for making sure the store is properly stocked of its merchandise and that the store is clean, neat and orderly with everything in the store working properly.  They will also create and coordinate budgets to report to senior store management.

Typical Work Schedule

This position would be a full-time, 40 hour work week position.  But, generally this position would include shift work.

Projected Job Growths 

As retail and chain stores are increasing, so will the need for managers of these establishments.  This job is and will be in high demand now and in the future.

Typical Employers

Typical employers would include department stores, malls, strip malls, clothing stores and even supermarkets.


Recommended Schools

How To Become a Retail Store Manager

Most companies require a bachelors degree in business management or a related subject.  Classes in mathematics, statistics, budgeting, and English courses are all suggested for this position.

Other important skills to possess for this position would be excellent communication skills-they need to be able to articulate to their senior managers as well as customers and employees, they should also possess exceptional decision making skills-they should be quick yet efficient when making decisions for the store, and also they must have superb people skills-when dealing with the public as customers and employees it is vital that this individual can balance praise with correction.

Retail Store Manager Salary Data

We’ve provided you the following to learn more about this career. The salary and growth data on this page comes from recently published Bureau of Labor Statistics data while the recommendations and editorial content are based on our research.

National Anual Salary

Low Range




High Range


National Hourly Wage

Low Range




High Range


How do Retail Store Manager salaries stack up to other jobs across the country? Based on the latest jobs data nationwide, Retail Store Manager's can make an average annual salary of $119,460, or $57 per hour. On the lower end, they can make $64,750 or $31 per hour, perhaps when just starting out or based on the state you live in.

Salary Rankings And Facts

  • #28 Nationally for All Careers

  • Above Average Salary Nationally

Programs and Degrees

Here are the most common degrees for becoming a Retail Store Manager. a is usually recommended and specifically a degree or coursework that prepares you for the particular field, see below.

Highest Education Among Retail Store Managers

  • 2.8%   Doctorate
  • 13.6%   Masters
  • 35.3%   Bachelors
  • 8.1%   Associates
  • 23.6%   College
  • 14.6%   High School
  • 2.1%   Less than High School

Job Growth Projections and Forecast

2014 Total Jobs


2024 Est. Jobs


Job Growth Rate


Est. New Jobs


How does Retail Store Manager job growth stack up to other jobs across the country? By 2024, there will be a change of 151,100 jobs for a total of 2,275,200 people employed in the career nationwide. This is a 7.1% change in growth over the next ten years, giving the career a growth rate nationwide of Above Average.

Growth Rankings And Facts

  • #313 Nationally for All Careers

  • Above Avg. Growth Nationally

What Companies Employ The Most Retail Store Managers

Industry Current Jobs New Jobs Needed % Increase
Management of companies and enterprises 84,600 4,200 4%
Local government, excluding education and hospitals 63,400 3,600 4%
Management, scientific, and technical consulting services 53,400 14,700 15%

Want To Be a Retail Store Manager? Get Started!

Generate your free SmartPlan™ to identify colleges you like, and potential ways to save on a degree or certification program toward your career with courses, offers, and much more!

Enroll Now and Get Started

or Learn More →