Why We Love It
$140,660Potential Avg. Salary
9.4%Job Growth Rate
Growing DemandJob Outlook
Creativity FocusedCareer Attribute
Marketing managers oversee all functions within a company’s marketing department. They may serve as the final decision maker on marketing campaigns, creatives, and initiatives, and they commonly manage individuals in content marketer, SEO, paid advertising, public relations, and user experience design roles.
What is a Marketing Manager?
The following job responsibilities are common for individuals in marketing manager roles:
- Manage a team of marketing professionals, including—but not limited to—branding, SEO, design, content, development, and public relations personnel
- Brainstorm ideas for new marketing campaigns and initiatives, and stay on top of industry news and research to seek new marketing opportunities
- Suggest and utilize software and programs designed to market products and services more effectively, optimize content and campaigns, and increase social shares
- Recruit, interview, and hire new department employees
- Provide reports on campaign and other initiative effectiveness to company senior leaders
A Day in the Life
Marketing managers oversee the working of marketing departments at small, mid-size, and large business across most industries. They manage a team of marketers across a spectrum of specialties, and may manage individuals working in search engine optimization (SEO), paid advertising, user experience design, web development, content marketing, and social media marketing roles, among others. The marketing manager monitors the effectiveness of campaigns delivered by their team, and reports marketing return on investment (ROI) to senior leaders and stakeholders.
The role of marketing manager is a blend of both manager and strategist. While the marketing manager performs general management tasks like interviewing, hiring, and employee reviews, he/she also forms strategic plans for company marketing initiatives. Marketing managers must stay up to date with changes and advances in the field, conducting research, engaging in A/B testing, and reviewing analytics to determine what campaigns and initiatives are successful, and which are falling flat and should be abandoned.
Marketing managers also work with senior leaders to make requests for products, services, or software than can improve campaign outcomes, enable advanced campaign monitoring and reporting, and extend reach for campaigns. They create detailed cost analysis models and cost/benefit presentations to highlight the benefits of third-party technologies like marketing automation software, influencer marketing campaigns, or SEO research platforms. Marketing managers’ ultimate goals are to increase reach, profits, leads, and awareness of the companies they work for.
Typical Work Schedule
Most marketing managers normally follow the standard working hour schedule of about 40 hours per week in office-based work. Some companies may also allow more flexibility by working from home for part of the time. However, you will also need to attend regular meetings and sometimes spend evenings and weekends traveling to different locations in order to fine-tune the products, conduct surveys and polls, attend filming and photoshoots or to manage a new product launch or visit exhibitions and conferences to promote brands to give the company an edge over the competition. Therefore, as you work for larger companies with larger products portfolio, the job may become more demanding. These companies will have dedicated marketing teams which needs to be coordinated to achieve the assigned tasks.
Projected Job Growth
According to the bureau of labor statistics (US) the overall employment of Marketing managers and other branding related fields is expected to increase by at least 6 % from 2019 to 2029 which is faster than the average expected growth for other jobs. This growth provides more opportunities to graduates joining the field. However, the field is changing rapidly because of the recent technological changes that transformed the field of branding and changed the formats of the branding platforms giving the Internet-based advertisement greater importance over other traditional means of branding. This trend is expected to continue in the coming years which makes learning modern and digital technology essential for you to stay competitive in the job market. If you have these skills and qualifications, then you should not find a problem getting a suitable job with the high demand for the job.
- Early Career: Marketer (SEO, Content Marketer, Designer, Social Media Marketer)
- Mid-Career: Marketing Manager, Brand Manager, UX Manager
- Late Career: Marketing Director, Chief Marketing Officer (CMO)
Marketing Managers have a wide range of available employers. The first and most common employers are the marketing agencies as Proximity, Maxus, Asatsu-DK and the Engine Group. Marketing managers in these agencies are responsible for handling multiple brands and multiple clients making their job more demanding. In addition, some big private companies, manufacturers and retailers may have a marketing department with dedicated marketing managers. There is also increasing trend to hire marketing managers as freelancers through online platforms which is usually the case with small-sized companies or start-ups.
How To Become a Marketing Manager
The first step in working toward a career as a marketing manager is earning a bachelor’s degree. While majoring in marketing is ideal, many other majors also teach skillsets that are relevant to marketing, including English, journalism, psychology, business, graphic arts, and web development. With a bachelor’s degree, you’ll qualify for entry-level positions and internships in marketing roles like SEO specialist, content marketer, public relations representative, UX designer, or social media marketer.
From there, you’ll need to continue earning professional experience in marketing careers and working your way up the ladder through promotions and transfers. It helps for aspiring marketing managers to continue their education on their own throughout their career in order to be best prepared for working as a manager: taking voluntary courses, reading industry publications, and attending industry events, seminars, and webinars. Because the marketing industry is ever-changing, it’s crucial for success to stay up to date with trends, guidance, and research in the field.
While it may not be a prerequisite for all marketing manager roles, many employers prefer to hire managers who hold master’s degrees. For aspiring marketing managers, a master’s in business administration (MBA) can be beneficial because it expands on your education in marketing by teaching business administration, management, and leadership skills that will be important when managing your own team. However, professional experience can usually be used to offset not having a master’s degree when applying for roles where a master’s degree is preferred.
Marketing Manager Salary Data
We’ve provided you the following to learn more about this career. The salary and growth data on this page comes from recently published Bureau of Labor Statistics data while the recommendations and editorial content are based on our research.
National Anual Salary
National Hourly Wage
How do Marketing Manager salaries stack up to other jobs across the country? Based on the latest jobs data nationwide, Marketing Manager's can make an average annual salary of $140,660, or $68 per hour. On the lower end, they can make $91,520 or $44 per hour, perhaps when just starting out or based on the state you live in.
Salary Rankings And Facts
#19 Nationally for All Careers
Above Average Salary Nationally
Programs and Degrees
Here are the most common degrees for becoming a Marketing Manager. a is usually recommended and specifically a degree or coursework that prepares you for the particular field, see below.
Highest Education Among Marketing Managers
- 1.5% Doctorate
- 16.8% Masters
- 50.1% Bachelors
- 6.4% Associates
- 16.1% College
- 8.1% High School
- 1% Less than High School
Job Growth Projections and Forecast
2014 Total Jobs194,300
2024 Est. Jobs212,500
Job Growth Rate9.4%
Est. New Jobs18,200
How does Marketing Manager job growth stack up to other jobs across the country? By 2024, there will be a change of 18,200 jobs for a total of 212,500 people employed in the career nationwide. This is a 9.4% change in growth over the next ten years, giving the career a growth rate nationwide of Above Average.
Growth Rankings And Facts
#222 Nationally for All Careers
Above Avg. Growth Nationally
What Companies Employ The Most Marketing Managers
|Industry||Current Jobs||New Jobs Needed||% Increase|
|Management of companies and enterprises||32,800||5,000||5%|
|Computer systems design and related services||10,900||2,400||2%|
|Management, scientific, and technical consulting services||10,700||3,000||3%|