Why We Love It
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$51,640Potential Avg. Salary
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1.4%Job Growth Rate
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Growing DemandJob Outlook
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Creativity FocusedCareer Attribute
A logo designer is an expert graphic designer that specializes in developing and implementing a unique and original mark or graphic that exclusively identifies an organization, company or business in a way that is true to the brand yet memorable.
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What is a Logo Designer?
Duties
As a logo designer, you can expect to be involved with the following job duties:
- Collaborate with other professionals in departments like marketing, website management and communication to ensure product quality and timely delivery.
- Create and design a wide range of marketing and sales collaterals for digital and print purposes, which can include social media graphics, email templates, internal and marketing displays, PowerPoint presentations and leave behinds.
- Keep abreast of the latest advertising trends in competitive markets, and support the development of original logo campaigns that are innovative and forward-thinking.
- Establish design and content standards for all logo materials to create a favourable market for the specific client’s brand, while providing guidelines for production artists.
- Assist with the materials production aspect by following up with external vendors and relevant internal employees for delivery timings and cost estimates on graphics developed.
Day In The Life
The process of designing a great logo is usually requires teamwork, with frequent communication between communications, sales, marketing and designers. Prior to the design implementation, you as a logo designer must have clarity on what the client wants and what their company or organization represents, i.e. mission, brand and values. Next, you will often work with researchers to get a sense of what the target audience is. Once these initial steps are clear, it will be your job to sketch several drafts of logo options, refine the designs based on feedback from the client and finally, send the selected logo design to the production team. The purpose of the role is to be effective in translating the business goals of a client into smart and original design concepts.
Work Schedule And Typical Hours
As a logo designer, you can find yourself working in an office setting or an art studio, where you will have access to computer applications and drawing boards. Depending on the type of role, you may have to commute between the office and client meeting places to ensure that the design work is headed in the right direction. If you are working freelance or have a flexible work location, you may choose to design logos in the comfort of your home office. The majority of logo designers find full-time employment with differing schedules, based on the kind of workload and client deadlines.
Growth Of The Job
Employment of logo designers will remain steady, with no noticeable change between 2014 to 2024. However, the increasing use of online technologies and emergence of start-ups will continue to create a demand for designers who specialize in quality logo designs for organizational web pages.
Typical Employers
Logo designers usually work with design companies, marketing and advertising firms, newspaper outlets, publishing houses or as freelance graphic designers. You may also gain employment with a dedicated corporate design department.
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How To Become a Logo Designer
Previously, logo designers did not need to have any specific qualifications, and could find employment on the basis of a promising portfolio of designs. In recent times however, potential employers in the graphic design industry prefer to recruit candidates that have completed a bachelor’s degree in some relevant subject like graphic design, art design or logo design. You might still find junior roles with only an associate’s degree but will eventually need to complete coursework in graphic design to fulfil hiring requirements.
Design schools now offer a range of coursework in topics like printing techniques, website design, design theory and principles, etc. You will also become familiar with using software such as Adobe Creative Cloud including Illustrator and Acrobat Pro Premiere, After Effects and Animate, Logomaker and LogoYes, in order to create superior logo designs that are authentic and high-quality.
In addition, getting a college degree in logo design allows you to find opportunities for networking and develop your own portfolio of work, which is essential to finding a promising job in this industry. You may also enrol in a college or university program which offers an internship as part of the class requirements, via which you can gain experience working with experienced logo designers and graphic design experts. Exposure to the process directly is always useful when developing unique and unforgettable logos.
Logo Designer Salary Data
We’ve provided you the following to learn more about this career. The salary and growth data on this page comes from recently published Bureau of Labor Statistics data while the recommendations and editorial content are based on our research.
National Anual Salary
Low Range
$35,170Average
$51,640High Range
$81,320National Hourly Wage
Low Range
$17/hrAverage
$25/hrHigh Range
$39/hrHow do Logo Designer salaries stack up to other jobs across the country? Based on the latest jobs data nationwide, Logo Designer's can make an average annual salary of $51,640, or $25 per hour. This makes it an Above Average Salary. On the lower end, they can make $35,170 or $17 per hour, perhaps when just starting out or based on the state you live in.
Salary Rankings And Facts
#367 Nationally for All Careers
Programs and Degrees
Here are the most common degrees for becoming a Logo Designer. a is usually recommended and specifically a degree or coursework that prepares you for the particular field, see below.
Highest Education Among Logo Designers
- 1.4% Doctorate
- 8.7% Masters
- 47.4% Bachelors
- 12.7% Associates
- 17.6% College
- 9.8% High School
- 2.3% Less than High School
Job Growth Projections and Forecast
2014 Total Jobs
261,6002024 Est. Jobs
265,200Job Growth Rate
1.4%Est. New Jobs
3,600How does Logo Designer job growth stack up to other jobs across the country? By 2024, there will be a change of 3,600 jobs for a total of 265,200 people employed in the career nationwide. This is a 1.4% change in growth over the next ten years, giving the career a growth rate nationwide of Below Average.
Growth Rankings And Facts
#569 Nationally for All Careers
What Companies Employ The Most Logo Designers
| Industry | Current Jobs | New Jobs Needed | % Increase |
|---|---|---|---|
| Self-employed workers | 57,600 | 1,500 | 2% |
| Specialized design services | 26,600 | 2,300 | 2% |
| Advertising, public relations, and related services | 22,200 | 800 | 1% |
